DNS EQUITY is a business consulting and private equity firm based in Madison, WI, and focused on the acquisition and growth of middle-market service businesses in the industrial and technology sectors. By combining capital, sales strategy, and management experience, DNS EQUITY helps client companies take their business to the next level.

In the business of capitalizing and growing companies, leadership makes a difference. Our managing directors have more than 100 years of collective success as investors, entrepreneurs, and operating executives. We've put companies on the INC 500 and earned dozens of local and regional accolades for business and economic development.

Our success is a direct reflection of the collective experience and character of our people.